Customer Data and Analytics
An important first step and on-going mechanism to assessing your website and online marketing efforts is monitoring your website’s usage statistics and visitor data. Analytics answers these critical questions about your website:
How do my visitors get to my website? Via search engines, from my online advertising or by referral from another website?- What pages of my site are most popular among my visitors?
- How long do people generally stay at my website? And people go from one page of my website to another page on my website or do they just leave?
- Where do my website visitors come from? The US, the State my business is in, or do I have global visitors?
- When do people come to my website? At the beginning of the month, end or are the visitors per day roughly the same?
- What time or day do people browse my site? During business hours or after they get home from work?
- What search terms do people use to get to my site?
- Are the people coming to my website returning after a previous visit or are there new people coming to my website for the first time?
Some more advanced questions Analytics can answer for our clients are:
- Are people who click on my paid advertisements actually buying my product or service?
- Which websites on the web actually send traffic to my website?
- What type of browsers (IE, Firefox, Safari) are used to look at my website? What type of Internet connection (Broadband, Dial-up, etc.) are used to look at my website? Answering these questions ensures that your website can be seen by everyone trying to visit your website.
- Overtime, has my website gotten more visitors or less? How has the recent onsite SEO my company has done affected my website’s traffic?
Shelly Webber Consutling’s Analytics and Customer Data Services
Our analytics and customer data service is one of our more valuable and cost-effective services. Shelly Webber Consulting will create a Google Analytics account on your company’s behalf, install the Analytics tracking code and create customized reports based on your data and your analysis needs. The account creation and installation requires a one-time fee, while on-going reporting is billed on a weekly, monthly or annual basis.
Getting Started with Analytics and Visitor Data
To begin tracking your website’s progress, please call Shelly Webber Consulting at 901-722-5938 for more information. Alternately, you may contact Shelly Webber Consulting via our online contact form at anytime, day or night.
