SEO Services

Professional Copywriting Service

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They say that content is king. While this has been true on the web for many years, the need for your website to provide unique, conversion-driven and informative copy to visitors has increased in this era of the blog. In order for your company to compete on the internet, your website’s copy needs to attract search engines which in turn drives traffic to your website. Once traffic has been driven to your website, your copy must effectively deliver your message and convert visitors into customers, clients or constituents. In short, your website content has to be fresh, informative and focused.

Hallmarks of Good Web Copy

Foremost, good web copy is informative to the people reading the copy, namely your market. The first “test” you should put your website’s copy through when evaluating your content should be, “Does my widget page completely describe my widget, the benefit of my widget over my competitor’s widget, the cost of my widget and how to purchase my widget?” Too often, web copy simply doesn’t give the reader the information they seek, which causes the reader to surf away to more informative copy readily available on the web.

A second consideration when creating good web copy is the inclusion of your relevant keywords and keyword phrases. If you want your website to do well at search engines for the keywords “Widgets” or “My Company’s Widgets” then your widget page should include those words several times.

Circling back to our initial point on providing informative copy, your web copy should provide enough information on your topic to be considered authoritative. Typically, your copy for the web should contain between 300 and 500 words per page.

How Much Copy Do You Need

Since blogs came on the scene, the rule of thumb for how much content to add to your website to compete at search engines is one page per day. That’s a whopping 365 pages of content per year, making a competitive website exceed 1000 pages over a 3 year life span. Maintaining a website this large is cumbersome and prohibits business, as opposed to encouraging business, which should be the focus and purpose of your website. Shelly Webber Consulting has found that adding 1-2 pages of new copy per week is successful for most competitive markets.

Copywriting Services

Shelly Webber Consulting offers professional web copywriting services in most markets, but offers specialization in keyword-rich conversion driven content for political campaigns, the hospitality field and the health services sector. Our minimum order for content is 30 articles and our rates range between $25-$85 per content piece, depending on your market and the technical level you require for your copy.

 

Success with Search Engines

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Increase the volume and quality of visitors to your website with Search Engine Optimization services from Shelly Webber Consulting.  Search engines are the origin of roughly 70% of all visits to your website, so having your website indexed by the leading search engines like Google, Yahoo and MSN is key to your Internet success.

Organic Search Engine Optimization

One of the first concepts our staff explains to potential SEO clients is that being successful on the Internet takes the same commitment of time and resources as being successful in real-world business; there is no easy way to be number 1. In simple terms, search engines evaluate your website in a similar way that people evaluate a brick and mortar business. In a brick and mortar business, most owners want their customers to see that their business is clean and professional.  Further most business owners want their customers to easily find the information or product they want. Finally, business owners hope that their customers leave with a positive impression of the business, an impression that would allow the customer to recommend the business to a friend or collegue.

Search Engine Evaluate Your Website Similarly

What seems organizationally obvious in a real world business sometimes gets lost in translation to a company’s website.  In an in-person business like a department store the store provides the customer

 

  • a concise entry point (the front door)
  • additional entry points targeted at specific market (doors that allow entry to home furnishings, women’s clothes, fragrance counter, etc.)
  • several unique departments where staff and products are geared to specific needs (again, home furnishings, women’s clothes, etc.) and
  • ease of movement between departments (aisles, signage that indicate how to get from here to there, store directory)

 

Just as a store provides these tools for the customer, your website should provide these tools to appeal to both search engines and users. The only difference between search engines relationship to your website’s and your customer’s relationship to your in-person business is the language we use to accommodate the key elements above:

 

  • Your website has a home page, not a front door.
  • Your website has additional entry points called landing pages, which are (generally) concise pages describing one of your departments
  • Your website has sections, not departments. These unique sections are clearly identified to users through text on your site and to search engine spiders via meta data and page titles.
  • Your website has navigation, instead of aisles and signage, to get the browser and search engine spider from one point to another. Your navigation should be easy to read for both your human browsers and for search engine spiders.
  • Your website has a sitemap and robots.txt, not a store directory, to tell search engines the location of ALL the pages on your website.

 

In short, search engine spiders use the same logic in looking for and evaluating your website, for the most part, as an in store client would.

The Competition

Another aspect of success in both real world business and online business is knowing your competition.  The on-site organic search engine optimization methods mentioned above relate specifically to your website alone, but we all know that your website is not alone on the Internet.  Your website competes against every other website within your vertical for the same search phrases, also known as keywords.  Therefore, part of any search engine strategy should include analysis of your competition within your field, as well as monitoring of your website versus your completion over time for a group of specific search terms.

Getting Started

Shelly Webber Consulting recommends creating a baseline for both search engine optimization and marketing strategies by having your website audited.  Before we can perform a website audit, you will need to determine what search terms (keywords) for which you want your website to do well at search engines .   Shelly Webber Consulting also requests that the client identifies who they think their competition is.   Often your online competitors are differ from your perceived competitors.  To learn more about website audits, see our website audits page.

While Shelly Webber Consulting recommends completing a website audit before beginning any optimization or marketing campaign, we also offer all of our organic search engine optimization services  ala cart:

 

  • Onsite Search Engine Optimization (Meta Data, XML sitemaps)
  • Keyword Research
  • Analytics Installation, Customer Data Reporting
  • Professional Copywriting Service

 

Once your website has been optimized organically, Shelly Webber Consulting also offers a variety of search engine marketing tools to further enhance your reach to targeted potential clients. 

Analytics and Visitor Data

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An important first step and on-going mechanism to assessing your website and online marketing efforts is monitoring your website’s usage statistics and visitor data.  Analytics answers these critical questions about your website:

  • How do my visitors get to my website? Via search engines, from my online advertising or by referral from another website?
  • What pages of my site are most popular among my visitors?
  • How long do people generally stay at my website?  And people go from one page of my website to another page on my website or do they just leave?
  • Where do my website visitors come from?  The US, the State my business is in, or do I have global visitors?
  • When do people come to my website?  At the beginning of the month, end or are the visitors per day roughly the same?
  • What time or day do people browse my site?  During business hours or after they get home from work?
  • What search terms do people use to get to my site?
  • Are the people coming to my website returning after a previous visit or are there new people coming to my website for the first time?


Some more advanced questions Analytics can answer for our clients are:

  • Are people who click on my paid advertisements actually buying my product or service?
  • Which websites on the web actually send traffic to my website?
  • What type of browsers (IE, Firefox, Safari) are used to look at my website?  What type of Internet connection (Broadband, Dial-up, etc.) are used to look at my website?  Answering these questions ensures that your website can be seen by everyone trying to visit your website.
  • Overtime, has my website gotten more visitors or less?  How has the recent onsite SEO my company has done affected my website’s traffic?

 

Shelly Webber Consutling’s Analytics and Customer Data Services


Our analytics and customer data service is one of our more valuable and cost-effective services.  Shelly Webber Consulting will create a Google Analytics account on your company’s behalf, install the Analytics tracking code and create customized reports based on your data and your analysis needs.  The account creation and installation requires a one-time fee, while on-going reporting is billed on a weekly, monthly or annual basis.

Getting Started with Analytics and Visitor Data


To begin tracking your website’s progress, please call Shelly Webber Consulting at 901-722-5938 for more information.  Alternately, you may contact Shelly Webber Consulting via our online contact form at anytime, day or night.

Keyword Research

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Often, Shelly Webber Consulting is contacted by potential clients with the same request:  “I want my site to be Number 1 at Google.  Can you do that?”  Our first question is always, “Number 1 at Google for what search phrase?”  Keyword research is the mechanism Shelly Webber Consulting uses to answer the question, “Number 1 at Google for what search phrase?”.  After all, it is important to know what you want to do well for at search engines, before spending money on advertising or optimizing your website.

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Search Engine Optimization

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Before beginning a search engine marketing campaign or paying for pay per click advertising, your website should be organically search engine optimized. Shelly Webber Consulting offers a wide variety of organic on page search engine optimization services that will enhance each page of your websites position at search engines. In addition to our other search engine optimization services that serve to create a baseline like keyword research, website audits, and installation of analytics, Shelly Webber Consulting also offers a la carte SEO services like:

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