Marketing
Today, almost everyone in business understands the importance of marketing their brand, product, services or company on the Internet. Internet marketing can take many forms including something as simple as onsite organic search engine optimization to a complex pay-per-click (PPC) campaign. Generally, businesses encounter three problems with online marketing:
- The expertise required to market effectively online
- Coordinating all Internet marketing efforts into an overall strategy
- Integrating your online marketing with your offline marketing strategy
Professional Assistance
One of the smartest things a business can do to make their online marketing efficient and effective is to hire a specialized consultant to manage or assist in managing your online marketing efforts. One of the primary benefits of an outside consultant is that your business can leverage the expertise of the consultant in a particular field of online marketing without having to hire an in-house online marketer. A secondary benefit of engaging an outside consultant for online marketing is that an outside consultant can offer a fresh perspective to your strategy, either by employing emerging methods of Internet marketing or simply by “closing the gaps” that can be seen only by an objective eye.
What We Can Do For You
Shelly Webber Consulting offers a broad variety of online marketing services including:
- Organic Search Engine Optimization
- PPC Set-Up, Ad Creation, Keyword Analysis
- Email Campaigns including data capture and list management
- Social Media Optimization including Custom Facebook, Twitter and YouTube pages. Custom FaceBook apps.
- Mobile Apps for iPhone, Windows Phone and Android
ROI
One of the key features to online marketing that differs from offline marketing efforts is that Internet marketing lends itself to tracking and reporting. For example, when you optimize your company’s website for search engines, you will be able to see and monitor the results of your SEO in the SERP’s. Likewise, when running a PPC campaign, you should be able to track how many people saw your ads and how many people actually clicked on the ads to visit your landing page. In addition to these basic statistics, a skilled internet marketer will be able to establish where your visitors came from, what keywords were used to get them to your site and most importantly if your visitor was converted to a lead. Shelly Webber Consulting includes extensive reporting on all our online marketing services that will give you the information needed to improve your ROI. Call or email us today for a free consultation.
