Internet Marketing

Videography

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Video has become an important part of our collective web experience.  With the advent of YouTube, Google Video and it seems unusual to find a website that doesn’t appeal to it’s visitors using video.   Video can sell, explain, invite, cause pause and entertain your website visitors in a much more compelling and interactive manner than simple website copy or images.

Shelly Webber Consulting offers a wide range of video solutions for our clients, covering the spectrum of video production.  Our staff can assist you with your video project at any stage of development, from conceptualization to editing to production & distribution of your video on the web or DVD.  Let us help you leverage video to attract people to your website, convert visitors to customers and move your site’s placement higher at search engines.

Video Solutions for Your Situation

You Have a Video on DVD, VHS or Other Format And Want to Use It on the Web

Shelly Webber Consulting will convert your existing video to a web-friendly format, regardless of what format it currently is in.  During this process, we can also fine-tune your message with calls-to-action, transition effects, as well as segmenting or editing your video for time.

Once we have a finished product in hand, we make sure that your product reaches your target audience by utilizing social media outlets such as YouTube and Google Video.  We can also embed your video on your website with a custom coded player, ensuring optimum product branding for your products or services.

 

You Have a Long Video and Only Want to Use a Segment of Your Video on the Web

Shelly Webber Consulting will edit your long video into “Video Teasers” using the time markers that you provide.  We use the latest, cutting-edge video editing software to make your project everything you imagine it could be.

We can also add intro and ending credit screens to your video segments, making your video production-quality for the web or DVD delivery.  We can also add calls-to-actions, scrolling messages and the like to your video to emphasize your marketing message a key points in your video.

 

You Have No Video Yet, But Have a Great Idea

As part of our Social Media Videography services, our staff can come to your location within the greater Memphis area and film your project for you.  We’ll bring the tripod, camera and microphone to your location and record your video for the web.  Please note that prior to the shoot, Shelly Webber Consulting will need your script so that we can properly allocate personnel, time and equipment.

 

Stand Alone Audio, Voice-Over and Voice Talent

One of the more creative things that you can do with an existing video is to add voice over narration.  Imagine watching your product in action or a video of you performing your service while a scripted voice-over narration explains the benefit or your product or service.

 

Whatever your needs or the stage of your video project, Shelly Webber Consulting’s Social Media Videography services are right for you.  Give us a call at 901.722.5938 for more information and pricing.

Video has become an important part of our collective web experience.  With the advent of YouTube, Google Video and it seems unusual to find a website that doesn’t appeal to it’s visitors using video.   Video can sell, explain, invite, cause pause and entertain your website visitors in a much more compelling and interactive manner than simple website copy or images.

Email Blasts

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Shelly Webber Consulting offers a variety of Email Blast services, including the creation of a custom branded mailer template, customer database management, training on the use of 3rd party mailing solutions like Constant Contact or VerticalResponse, and the collection of website visitor data so that your company can turn website visitors into customers.

What Are Email Blasts?

Email blasts are a simple, affordable and customizable manner of marketing your products or services to your clients. Email Blasts go by many names, like Newsletters, Email Marketing or Email Campaigns. Regardless of the name, the fundamental principles are the same:

  1. Collection of your customer’s/potential customer’s information (name, email address, etc.) online and offline
  2. Preparation of your customer/potential customer database
  3. Sending a customized email to your customers
  4. Assessing the effectiveness of the email blast marketing campaign.

 

The Benefit of Email Blasts

Email Blasts have many benefits over traditional print marketing materials. In addition to being much more affordable than creating and sending printed brochures or newsletters, distributing your marketing message via email blasts allows you to track the distribution, answering the most important question in any marketing campaign: “Did people see and respond to my campaign?”

Benefits/Uses of Email Blasts

  • Send custom offers to your clients based on their vertical
  • A good way to add content to your website on a regular basis, giving search engines and visitors an incentive to return to your website
  • An opportunity let your customers know more about your business or to call focus to a particular product or service
  • Tracking-Reporting on how many people received your email blast, how many people acted upon your offer.

 

Shelly Webber Consulting Email Blast Services

Shelly Webber Consulting can handle your Email Blast campaign from concept to delivery to reporting. Please contact us at 901.722.5938 for more information on any or all of the services below:

  • Set up and integrate opt-in sign-up form for your website.
  • Manage your customer database, consolidate customer data from multiple sources, remove duplicate entries or invalid email addresses.
  • Create a custom email template so that your message is sharp, branded and professional in appearance.
  • Train your staff on using templates offered by 3rd parties, reporting features within 3rd party mailers, effective strategy and timing for email marketing-allowing your staff to manage your campaign
  • Create and Manage your account at a 3rd party mailing service
  • Create effective Email Blast copy to sell your product and get the response you intended
  • Reporting, summary of the effectiveness of your campaign or several campaigns over time

PPC Campaigns

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At Shelly Webber Consulting we often get calls from people telling us that they want their website to be number one at Google or Yahoo, and who wouldn’t? There are two ways of going about having your website be number one at search engines. The first is to do it organically through Search Engine Optimization. The Second is through pay per click or PPC campaigns.  


Pay per click campaigns are ad services run through Google and other search engines that allow advertisers to have their ads appear first, above search results. As the name implies, you only pay when your ads are clicked. PPC campaigns can be used at Google, Yahoo, MSN, and Facebook along with many other sites.

The staff at Shelly Webber Consulting will meet with you to help create the perfect PPC campaigns for your website. We will make an ad budget, determine the best keywords for your ad to show under, and install the ads on the websites you choose with our help. Many of our clients already have pay per click campaigns but they find them cumbersome to manage. At Shelly Webber Consulting we can manage your PPC campaigns and help you get the most bang for your buck.

The great thing about using pay per click campaigns is the traceable results that they can bring. We will give you a monthly report breaking down everything from the number of times the ad was seen to the number of to the number of times it was actually clicked. In addition, our premium tracking service can include tracking telephone conversions.  Shelly Webber Consulting can create a dedicated toll-free telephone number that is linked to your online advertising using a third party like Google Voice or RingCentral for as little as $9.99.  Where available, we can set up goals based on your ads with actual return on investment figures.

Due to the often labor intensive nature of PPC campaigns, we have a minimum 6 month contract which is based on your pay per click campaign budget. Contact Shelly Webber Consulting today to see how our PPC campaigns can help you and to see the other great services we offer such as Search Engine Optimization (SEO) and Website Auditing.